Smart Signage & Targeting
In a nutshell
Smart signage refers to the use of advertising screens equipped with intelligent technologies to play out relevant content to target groups. These smart technologies include sensors and software for anonymized data collection and analysis.
Targeting uses the collected data from the sensors to play relevant content to the right target group according to their preferences and interests.
The camera sensor in the screen analyzes shoppers/passers-by according to gender and age in real time.
The system checks whether a person matches the defined target group of the booked campaign.
The spot plays when the system recognizes a person from the right target group.
The playout is recorded and displayed in a report.
No playout means no count and the advertising budget is optimized.
Do you have any questions?
Contact us without obligation.
+41 44 782 22 00
info@excommedia.ch